Program

Proposed by

INDUSTRIAL ECOLOGY: FOR A COMPETITIVE AND SUSTAINABLE INDUSTRY

Date: November 13th, 2012

PRESENTATION

One could see that it has been growing in countries the innovation applied to the industry that puts environmental sustainability as one of its pillars. Besides deriving from an attitude of organizational responsibility, those initiatives are motivated by gains, such as increasing efficiency and reducing costs that can be generated. The idea behind is to generate new products from industrial waste or create new businesses in order to solve environmental challenges.

Such new attitude is classified as Industrial Ecology, an approach of the existing relationship between industry and environment. The term became known worldwide after the publication of an article by Robert Frosch and Nicholas Gallopoulos in the prestigious Scientific American Magazine. The authors argue that is possible to develop production methods that are less harmful to the environment, replacing isolated processes for an integrated system, which they called industrial ecosystems.

The movement aims at integrating different actors. Cooperatively and in an organized manner, industries could use waste – resulted from their own activities or from other industries –, so that the disposal can become a raw material for another activity.

With support from the government and research centers, this process has the potential to bring numerous competitive advantages for the industry, and significant benefits to the environment.

Among the challenges the world should be learning in twenty-first century, one should mention the adequate consumption of water, waste management and the reuse of materials. While developing intelligent ways to cooperate, many opportunities could be created, promoting economic growth and reducing the consumption of natural resources.

With that challenge in mind, the Open Innovation Center – Brazil will hold a one-day international workshop. The goal is to integrate industry, government authorities and research centers in the construction of a smart symbiosis processes, capable of generating economic benefits from the environmental challenge.

WHO SHOULD ATTEND

Executives of Brazilian and multinational companies willing to gain competitive advantages in the process of sustainable management of natural resources and waste.
Individuals responsible for Research, Development and Innovation departments in public or private institutions.
Governments at the municipal, state or federal level involved with sustainability and environment management.
Participants must be fluent in Portuguese or English. Simultaneous translation will be offered in both languages.

GENERAL PROGRAM

The event will take place from 9 AM to 6 PM, at the Transamerica Hotel in São Paulo, as part of the Open Innovation Seminar. There will be room for up to 300 people.

The program is divided into four main sections:

Session A – Industrial Ecology: sustainability and competitiveness for the industry – we will have a panel of experts who will address the challenges of the theme illustrated by global case studies.

Session B – Management of water, waste and materials in the reality of the industry – panel dedicated to discuss the innovative applications for the industry.

After lunch, there will be two more sessions:

Session C – Territorial management: sustainable management of territories – an analysis of complex systems involving the sustainable management of a territory.

Session D – The last session is dedicated to the discussion of the themes presented in the three previous sessions, and will be concluded with an alignment of thoughts and future propositions.

PROPOSED BY

The event is a not-for-profit activity proposed by CISB, its members and partners.

COST FOR PARTICIPATION

Along with the program, partner institutions will have the chance to expose their offers in an exhibition lounge.
Please contact: Ádiler Carolina Vilkas adiler.vilkas@openinnovation.wiki.br.

For single participation:

CATEGORY until 28/09 until 8/11 At the venue
Non-members participants R$ 1.000,00 R$ 1.125,00 R$ 1.250,00
Participants members of Supporting Institutions R$ 800,00
R$ 900,00 R$ 1.000,00
Scholars and pos-graduated students (master or PhD levels) R$ 500,00 R$ 500,00 R$ 625,00

REGISTRATION

Deadline for special discount: September 28, 2012.

More information: carla.colonna@openinnovation.wiki.br

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