Program

INTERNATIONAL SEMINAR

Date: November 12th, 2012

Agenda

Time Session
8:00 Registration
8:30 Opening Cerimony
9:00 Open innovation as a model for innovation
9:40 Business models: monetization of open innovation
10:30 Coffee-break
11:00 Organizational design and boundaries of the firm
11:40 The role of management in open innovation: leadership, motivation and culture
12:30 Lunch
13:30 Implementing and using open innovation: tools and technologies
14:10 Integration of external ideas: IP, patenting and appropriation
15:00 Coffee-break
15:30 Open innovation, industrial dynamics and manufacturing
16:10 Open  innovation: from product to services
17:00 Closing - Lessons learned and closing remarks

* Preliminary program

Key issues to be addressed

1 What is open innovation about?
2 What do I need open innovation for?
3 What to expect and fear from doing open innovation?
4 What happens to the way money is made (the business model)?
5 What happens to the organizational structures?
6 What happens to the rights to intellectual property?
7 How can I practice open innovation in my own context?

Keynote Speakers

Wim Vanhaverbeke, Hasselt University - Bélgica
Jan Bosch, University of Gothenburg - Suécia
Gert Vilhelm Balling, University of Copenhagen - Dinamarca
Fredrik Tell, Linköping University - Suécia
Augusto de Franco, Escritor, palestrante e consultor. Criador e um dos netweavers da Escola-de-Redes - Brasil

Technical Organizers

Bruno Rondani, Open Innovation Center - Brazil, Chairman
André Saito, Open Innovation Center - Brazil
Carlos Arruda, Fundação Dom Cabral - Brazil
Henry Lopez-Vega, ESADE - Spain
Stefan Lindergaard15inno.com - Denmark

Selected Cases

In Brazil

Petrobras
Vale
Natura
Braskem
Suzano
EMS
Buscapé
Fiat
BRFoods
Magazine Luiza
Itaú
Grupo Fleury
Tecnisa
Embrapa
Telefonica/Vivo
Oi
Recepta
Cemig
Sebrae
Porto Digital

Around the World

AkzoNobel | Akzo Nobel Open Space
Audi | Audi Production Award
BASF | BASF Future Business
Beiersdorf | Beiersdorf Pearlfinder
Challenge.gov | Challenge.gov - government challenges, your solutions
GE | GE Ecomagination Challenge
HP
IBM | IBM – Collaborative Research Initiatives
Government of India | India Innovation Portal
Lego Group | Lego Cuusoo
Local Motors
MWV Exchange
P&G | P&G Connect+Develop
Philips | Consumer Lifestyle
Vinnova | Challenge-Driven Innovation
Reckitt Benckiser | Idealink
Safer
SAP
Shell

Cost

The table below considers the participation on November 12th‘s activities.

CATEGORY until 28/09 until 8/11 At the venue
Professional unassociated R$ 1.000,00 R$ 1.125,00 R$ 1.250,00
Professional associated to Support Institutions R$ 800,00 R$ 900,00 R$ 1.000,00
Teachers or Students of master’s degree R$ 500,00 R$ 500,00 R$ 625,00

* Special conditions for groups of 5 or more.

For more information contact us:
Carla Colonna
Carla.colonna@openinnovation.wiki.br
+ 55 11 3676-0688

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